✨Sách ngoại văn: Davos Man

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Davos Man

A San Francisco Chronicle Bestseller - An NPR Best Book of the Year

The New York Times’s Global Economics Correspondent masterfully reveals how billionaires’ systematic plunder of the world—brazenly accelerated during the pandemic—has transformed 21st-century life and dangerously destabilized democracy.

“Davos Man will be read a hundred years from now as a warning.” —Evan Osnos

“Excellent. A powerful, fiery book, and it could well be an essential one.” —

The history of the last half century in America, Europe, and other major economies is in large part the story of wealth flowing upward. The most affluent people emerged from capitalism’s triumph in the Cold War to loot the peace, depriving governments of the resources needed to serve their people, and leaving them tragically unprepared for the worst pandemic in a century.

Drawing on decades of experience covering the global economy, award-winning journalist Peter S. Goodman profiles five representative “Davos Men”—members of the billionaire class—chronicling how their shocking exploitation of the global pandemic has hastened a fifty-year trend of wealth centralization. Alongside this reporting, Goodman rs textured portraits of those caught in Davos Man’s wake, including a former steelworker in the American Midwest, a Bangladeshi migrant in Qatar, a Seattle doctor on the front lines of the fight against COVID, blue-collar workers in the tenements of Buenos Aires, an African immigrant in Sweden, a textile manufacturer in Italy, an Amazon warehouse employee in New York City, and more.

Goodman’s revelatory exposé of the global billionaire class reveals their hidden impact on nearly every aspect of modern society: widening wealth inequality, the rise of anti-democratic nationalism, the shrinking opportunity to earn a livable wage, the vulnerabilities of our health-care systems, access to affordable housing, unequal taxation, and even the quality of the shirt on your back. Meticulously reported yet compulsively readable, Davos Man is an essential read for anyone concerned about economic justice, the capacity of societies to with their greatest challenges, and the sanctity of representative government.

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Sách Ngoại Văn - This is Marketing: You Can’t Be Seen Until You Learn To See

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.                  

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Sách ngoại văn: Davos Man

Davos Man A San Francisco Chronicle Bestseller - An NPR Best Book of the Year The New York Times’s Global Economics Correspondent masterfully reveals how billionaires’ systematic plunder of the world—brazenly accelerated during the pandemic—has

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